Wednesday, October 10, 2007

Congratulate Radio Station on Open Ad Policy

The other day, while drifting up the radio dial for music, I found myself listening to a commercial for Adam & Eve's online store, adameve.com. This was the first time I'd heard the like on the radio, so I waited for the station ID to learn it was 96.5 FM, and at the next opportunity emailed them to congratulate them on their willingness to air it.

This is something I encourage people to remember: if you only make noise when you have a complaint, you encourage caution rather than boldness. It's important for them to hear from you when they're doing something right.

Eric Hamell

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