I spent a couple hours taking part in today's March to End Rape Culture by Slutwalk Philly in alliance with other groups. Here's a sign I saw, along with both sides of my own.
One person's sign called the term "friend zone" an "attack" on women who say no. I informed her that the term is not an attack, but simply a factual statement of how one person feels (or doesn't) about another. Wherever I see it, it's made very plain that it's a man's responsibility to try and change how a woman feels about him, if he can; it's not her fault she doesn't feel what she doesn't feel.